App store checklist (table)

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Sequence	Priority	Phase	Store	Category	Activity	Description	Deliverable	How To Do It	Dependencies	Cost INR	Cost USD	Timeline	Status	Notes
1	P0	Pre-Launch	Both	Legal	Create Privacy Policy	Required by both stores. Must detail data collection, storage, usage, third-party sharing, user rights (GDPR/CCPA).		1. Use privacy policy generator (iubenda.com or privacypolicies.com)<br />2. Customize for your data practices<br />3. Host on your website/GitHub Pages<br />4. Add URL to app stores and in-app settings	Website or hosting for policy page	0-2000	0-25	1-2 days	Not Started	Free generators available. Must be publicly accessible URL
2	P0	Pre-Launch	Both	Legal	Create Terms of Service	User agreement for app usage. Required for both stores.		1. Use ToS generator (termly.io or similar)<br />2. Include user conduct rules, liability limitations<br />3. Cover community guidelines<br />4. Host publicly	Privacy Policy completed	0-2000	0-25	1-2 days	Not Started	Can use free template and customize
3	P0	Pre-Launch	iOS	Legal	Create EULA (iOS)	End User License Agreement required for iOS apps.		1. Apple provides standard EULA<br />2. Can customize if needed<br />3. Add to App Store Connect metadata	None	0	0	1 day	Not Started	Can use Apple's standard EULA
4	P0	Pre-Launch	Android	Accounts	Create Google Play Developer Account	Required to publish on Play Store. One-time registration fee.		1. Go to play.google.com/console<br />2. Sign in with Google account<br />3. Pay $25 one-time fee<br />4. Complete account details<br />5. Verify identity (can take 48hrs)	Google account with payment method	2075	25	2-3 days	Not Started	$25 one-time fee. Use business account if possible
5	P0	Pre-Launch	iOS	Accounts	Create Apple Developer Account	Required to publish on App Store. Annual subscription.		1. Go to developer.apple.com/enroll<br />2. Sign in with Apple ID<br />3. Pay $99/year<br />4. Complete enrollment (can take 48hrs)	Apple ID + Payment method	8225	99	2-5 days	Not Started	$99/year recurring. Required for iOS distribution
6	P0	Pre-Launch	Both	Marketing	Set Up Waitlist Landing Page	Gauge interest before launch. Collect early adopters emails.		1. Create landing page on Framer (free tier)<br />2. Add compelling headline and app preview<br />3. Integrate Formspree/Formsspark for email collection<br />4. Add social proof and features preview<br />5. Set up thank you page with social sharing	Domain (optional)	0-1500	0-18	1-2 days	Not Started	Framer free tier works. Formsspark free: 250 submissions/month
7	P1	Pre-Launch	Both	Marketing	Set Up Pre-Launch Email Sequence	Nurture waitlist subscribers until launch.		1. Use Loops.so or Mailchimp for email automation<br />2. Create welcome email for signup<br />3. Create 2-3 teaser emails with feature previews<br />4. Create launch day announcement email<br />5. Schedule sequence	Waitlist page + Email tool	0-2500	0-30	1-2 days	Not Started	Loops.so free: 1000 contacts. Mailchimp free: 500 contacts
8	P0	Pre-Launch	Both	Branding	Finalize App Name	Grove - ensure name is available on both stores.		1. Search Play Store for 'Grove'<br />2. Search App Store for 'Grove'<br />3. If taken, consider 'Grove Community' or similar<br />4. Update app.json with final name	None	0	0	1 day	In Progress	Current name: Grove
9	P0	Pre-Launch	Both	Branding	Create App Icon	1024x1024 icon for stores. Multiple sizes for devices.		1. Design 1024x1024 master icon<br />2. Use icon generators for all sizes<br />3. Android: Adaptive icon (foreground + background)<br />4. iOS: Solid corners (system rounds them)<br />5. Update assets in expo project	Branding guidelines	0-15000	0-180	2-3 days	In Progress	Icons exist in docs/assets. Verify final quality
10	P0	Pre-Launch	Android	Branding	Create Feature Graphic (Android)	1024x500 banner for Play Store listing.		1. Design landscape banner<br />2. Include app name and tagline<br />3. Showcase key feature or screenshots<br />4. Follow Google's design guidelines	App Icon + Branding	0-8000	0-100	1-2 days	Not Started	Required for Play Store. Can use Canva free
11	P0	Pre-Launch	Both	Assets	Create Professional App Screenshots	Store listing screenshots - CRITICAL for conversion.		1. Use TheScreenshotFirstCompany or similar service<br />2. Capture 8 key screens per device size<br />3. Add compelling captions and context frames<br />4. A/B test different styles<br />5. Include lifestyle/mockup versions	Working app + Device mockups	8000-40000	100-500	3-5 days	Not Started	Professional screenshots increase downloads 25-35%. Worth the investment.
12	P1	Pre-Launch	Both	Assets	Create App Preview Video	15-30 second video showing app in action.		1. Screen record key user flows<br />2. Add captions and music<br />3. iOS: 1920x1080 or device resolution<br />4. Android: YouTube video link<br />5. Edit with iMovie/Premiere/Canva	Working app	0-10000	0-120	2-3 days	Not Started	Optional but highly recommended. Free tools available
13	P0	Pre-Launch	iOS	Content	Write App Store Description with ASO	Short and full description optimized for search.		1. Use AppTweak, SensorTower, or ASO.dev for keyword research<br />2. Write compelling 80-char short description<br />3. Write 4000-char full description with keywords<br />4. Highlight key features with bullet points<br />5. Include call-to-action	Finalized feature list + ASO tool	0-8000	0-100	1-2 days	Not Started	ASO tools: AppTweak $69/mo, SensorTower $79/mo. Free trials available.
14	P1	Pre-Launch	iOS	Content	Optimize Keywords (iOS)	100-character keyword field for App Store search.		1. Research competitor keywords<br />2. Use ASO tool for keyword suggestions<br />3. Prioritize high-traffic low-competition keywords<br />4. Include location terms if relevant<br />5. Update keywords after launch based on data	ASO tool subscription	0-5000	0-60	1 day	Not Started	Keywords are iOS only - very important for discoverability
15	P1	Pre-Launch	Both	Content	Write Release Notes	What's new in this version for each release.		1. List new features<br />2. Mention bug fixes<br />3. Keep it concise and user-friendly<br />4. Update with each release	Version planning	0	0	1 day	Not Started	Keep template ready for future releases
16	P0	Pre-Launch	Both	Technical	Configure App Bundle ID / Package Name	Unique identifier for The Grove app. Cannot change after publish.		1. Choose format: com.grove.app or similar<br />2. Update app.json ios.bundleIdentifier<br />3. Update app.json android.package<br />4. Ensure consistency	None	0	0	1 hour	In Progress	Current: com.grove.app - verify availability
17	P0	Pre-Launch	Android	Technical	Configure App Signing (Android)	Generate and secure upload key for Play Store.		1. EAS Build handles this automatically<br />2. Or generate manually: keytool -genkey<br />3. Store keystore securely (backup!)<br />4. Never lose the keystore	EAS or local build setup	0	0	1-2 hours	Not Started	CRITICAL: Backup keystore. Loss = new app listing
18	P0	Pre-Launch	iOS	Technical	Configure App Signing (iOS)	Certificates and provisioning profiles.		1. EAS Build handles automatically<br />2. Or manually: Create distribution certificate<br />3. Create App Store provisioning profile<br />4. Match bundle ID exactly	Apple Developer Account	0	0	1-2 hours	Not Started	EAS simplifies this significantly
19	P0	Pre-Launch	Both	Technical	Set Up EAS Build	Configure Expo Application Services for builds.		1. Install eas-cli: npm install -g eas-cli<br />2. Run: eas login<br />3. Run: eas build:configure<br />4. Configure eas.json for production builds<br />5. Test with: eas build --platform all	Expo account + Developer accounts	0	0	1-2 hours	Not Started	Free tier: 30 builds/month
20	P0	Pre-Launch	Android	Technical	Create Production Build (Android)	Generate AAB file for Play Store.		1. Update version in app.json<br />2. Run: eas build --platform android --profile production<br />3. Wait for build to complete<br />4. Download AAB file	EAS Build configured + App Signing	0	0	30-60 mins	Not Started	AAB required (not APK) for new apps
21	P0	Pre-Launch	iOS	Technical	Create Production Build (iOS)	Generate IPA file for App Store.		1. Update version in app.json<br />2. Run: eas build --platform ios --profile production<br />3. Wait for build to complete<br />4. Submit directly or download IPA	EAS Build configured + App Signing	0	0	30-60 mins	Not Started	Can submit directly from EAS
22	P1	Pre-Launch	Both	Technical	Configure Push Notifications	Set up FCM and APNS for production.		1. Create Firebase project (if not exists)<br />2. Download google-services.json<br />3. Create APNs key in Apple Developer<br />4. Upload to Expo/EAS<br />5. Test notifications	Firebase account + Apple Developer	0	0	2-4 hours	Not Started	FCM is free. APNS included in dev account
23	P0	Pre-Launch	Both	Technical	Set Up In-App Analytics	Track user behavior, retention, and drop-off points.		1. Integrate Mixpanel, Amplitude, or PostHog<br />2. Track key events: signup, create_community, invite, event_create<br />3. Set up funnels for core user journeys<br />4. Create retention cohorts<br />5. Set up dashboards for daily review	Analytics account	0-10000	0-120	2-4 hours	Not Started	PostHog free: 1M events/mo. Mixpanel free: 100K events/mo. CRITICAL for understanding churn.
24	P1	Pre-Launch	Both	Technical	Set Up Error Monitoring	Configure Sentry or similar for production.		1. Create Sentry project<br />2. Add expo-sentry package<br />3. Configure dsn and settings<br />4. Test error reporting<br />5. Set up alerts	Sentry account	0	0	1-2 hours	Not Started	Free tier: 5K errors/month
25	P0	Pre-Launch	Both	Backend	Configure Production Supabase	Ensure Supabase is production-ready.		1. Enable RLS on all tables<br />2. Set up proper auth redirect URLs<br />3. Configure rate limiting<br />4. Set up database backups<br />5. Review security policies	Supabase project	0-2000/mo	0-25/mo	2-4 hours	Not Started	Free tier sufficient for launch. Upgrade as needed
26	P0	Pre-Launch	Both	Backend	Set Environment Variables	Configure production environment.		1. Set SUPABASE_URL and ANON_KEY<br />2. Configure GOOGLE_CLIENT_ID<br />3. Set up API keys in EAS secrets<br />4. Verify all production URLs	Supabase + Auth providers	0	0	1-2 hours	Not Started	Use EAS Secrets for sensitive values
27	P1	Pre-Launch	Both	Marketing	Set Up Feedback Board (Canny)	Collect feature requests and feedback from users.		1. Create Canny account (free tier)<br />2. Set up feedback board categories<br />3. Customize branding<br />4. Add feedback link in app settings<br />5. Configure email notifications for new feedback	Canny account	0	0	1-2 hours	Not Started	Canny free: 100 tracked users. Essential for product roadmap.
28	P2	Pre-Launch	Android	Testing	Internal Testing (Android)	Test with internal team before public.		1. Create internal test track in Play Console<br />2. Upload AAB<br />3. Add tester emails (up to 100)<br />4. Share opt-in link<br />5. Gather feedback	Production build + Developer account	0	0	2-3 days	Not Started	Fastest approval, no review needed
29	P2	Pre-Launch	iOS	Testing	TestFlight Testing (iOS)	Beta testing with TestFlight.		1. Upload build to App Store Connect<br />2. Add internal testers (up to 100)<br />3. Submit for external beta (up to 10,000)<br />4. Gather feedback via TestFlight	Production build + Developer account	0	0	3-5 days	Not Started	External TestFlight requires review
30	P0	Launch	Android	Submission	Complete Play Store Listing	Fill in all required store listing details.		1. Upload app icon<br />2. Upload feature graphic<br />3. Upload professional screenshots<br />4. Write optimized descriptions<br />5. Complete content rating questionnaire<br />6. Set pricing (free)<br />7. Select countries	All assets + Descriptions ready	0	0	2-3 hours	Not Started	Content rating questionnaire takes 15-20 mins
31	P0	Launch	iOS	Submission	Complete App Store Listing	Fill in all App Store Connect details.		1. Create new app in App Store Connect<br />2. Upload screenshots for all sizes<br />3. Write descriptions<br />4. Add optimized keywords (100 chars max)<br />5. Set pricing (free)<br />6. Answer export compliance questions	All assets + Descriptions ready	0	0	2-3 hours	Not Started	Keywords are iOS only - choose wisely
32	P0	Launch	Android	Submission	Submit to Google Play Review	Submit app for Google Play review.		1. Complete all store listing sections<br />2. Upload AAB to production track<br />3. Answer data safety questionnaire<br />4. Submit for review<br />5. Wait for approval (usually 1-3 days)	Complete store listing + Build	0	0	1-3 days	Not Started	First review may take longer
33	P0	Launch	iOS	Submission	Submit to App Store Review	Submit app for App Store review.		1. Complete all App Store Connect sections<br />2. Upload build via EAS or Transporter<br />3. Select build for review<br />4. Answer review questions<br />5. Submit for review (usually 1-2 days)	Complete store listing + Build	0	0	1-7 days	Not Started	First review may take longer. Common rejections: crashes, broken links
34	P1	Launch	Both	Submission	Respond to Review Feedback	Handle rejection or requests.		1. Read rejection reason carefully<br />2. Fix issues mentioned<br />3. Submit updated build<br />4. Write explanation in Resolution Center<br />5. Resubmit for review	Reviewer feedback	0	0	1-3 days	Not Started	Keep response professional and detailed
35	P0	Post-Launch	Both	Engagement	Set Up Welcome Email Sequence	Onboard new users and drive engagement.		1. Use Loops.so for email automation<br />2. Welcome email (immediate): Thank user, highlight key features<br />3. Day 2: How to create your first community<br />4. Day 5: Tips for engaging members<br />5. Day 7 inactivity: Ask for feedback, offer help<br />6. Day 14: Feature education (events, finance)<br />7. Day 30: Ask for app store review	Loops.so account + Email templates	0-4000	0-50	2-3 days	Not Started	Loops.so free: 1000 contacts. Email sequences increase retention 30%+
36	P1	Post-Launch	Both	Marketing	Create Landing Page	Website for app promotion and SEO.		1. Create simple landing page (Framer/Carrd.co free)<br />2. Include screenshots and features<br />3. Add store badges with links<br />4. Add privacy policy link<br />5. Set up domain (optional)	Published app	0-5000	0-60	1-2 days	Not Started	Can use free hosting initially
37	P1	Post-Launch	Both	Marketing	Set Up Social Media Presence	Create presence for Grove.		1. Create Twitter/X account (@GroveCommunity)<br />2. Create Instagram account<br />3. Create LinkedIn page (optional)<br />4. Plan content calendar<br />5. Share updates, tips, and user stories	Published app	0	0	1-2 days	Not Started	Organic social is free
38	P2	Post-Launch	iOS	Marketing	Set Up App Store Optimization (ASO)	Ongoing optimization for store visibility.		1. Monitor keyword rankings weekly<br />2. A/B test icons and screenshots<br />3. Encourage ratings and reviews<br />4. Respond to all user reviews<br />5. Update keywords based on performance data	Published app + ASO tool	0-8000/mo	0-100/mo	Ongoing	Not Started	AppTweak or SensorTower for tracking
39	P1	Post-Launch	Both	Marketing	Launch Day Social Campaign	Maximize visibility on launch day.		1. Prepare launch announcement posts<br />2. Email waitlist with download links<br />3. Post on Product Hunt (optional)<br />4. Share in relevant communities (Reddit, Facebook groups)<br />5. Reach out to early adopters for reviews	Published app + Social accounts	0-3000	0-35	1 day	Not Started	Product Hunt can drive significant traffic
40	P2	Post-Launch	Both	Marketing	Content Marketing Strategy	Build organic traffic through content.		1. Start a blog (Medium or own site)<br />2. Write about community management tips<br />3. Case studies of successful communities<br />4. SEO-optimized articles<br />5. Share on social media	Website/blog platform	0-5000	0-60	Ongoing	Not Started	Long-term strategy. Takes 3-6 months to see results
41	P1	Post-Launch	Both	Marketing	Influencer/Community Outreach	Partner with community leaders.		1. Identify local community group leaders<br />2. Offer free premium features for testimonials<br />3. Create case studies together<br />4. Get video testimonials<br />5. Feature on landing page	Published app + Relationship building	0-15000	0-180	Ongoing	Not Started	Word of mouth is powerful for community apps
42	P1	Post-Launch	Both	Operations	Set Up Customer Support	Handle user questions and issues.		1. Create support email (support@grove.app)<br />2. Set up FAQ/Help section in app<br />3. Configure auto-replies<br />4. Create response templates<br />5. Monitor reviews for issues	Email setup	0-3000/mo	0-35/mo	1-2 days	Not Started	Start with free email. Intercom later
43	P1	Post-Launch	Both	Operations	Set Up Review Monitoring	Track and respond to store reviews.		1. Enable email notifications in store consoles<br />2. Use AppFollow or similar (optional)<br />3. Respond to negative reviews within 24h<br />4. Thank positive reviewers<br />5. Track trends and common issues	Published app	0-5000/mo	0-60/mo	Ongoing	Not Started	Manual monitoring is free. Reviews impact ranking.
44	P1	Post-Launch	Both	Operations	Create Release Process	Standard process for updates.		1. Document version numbering scheme<br />2. Create release checklist<br />3. Set up staging environment<br />4. Plan testing before each release<br />5. Communicate updates to users	Published app	0	0	1 day	Not Started	Document in team wiki/docs
45	P1	Post-Launch	Both	Growth	In-App Review Prompts	Ask happy users for reviews at right moments.		1. Integrate expo-store-review<br />2. Trigger after positive moments (event success, milestone)<br />3. Don't ask too early (wait 7+ days)<br />4. Respect user choice (don't ask again if declined)<br />5. A/B test timing	Published app	0	0	2-4 hours	Not Started	Good reviews boost ranking significantly
46	P2	Post-Launch	Both	Growth	Set Up Referral Program	In-app referral for organic growth.		1. Design referral flow (unique invite links)<br />2. Track referrals in Supabase<br />3. Reward referrers (premium features/recognition)<br />4. Show referral leaderboard<br />5. Promote within app	App with user base	0-5000	0-60	3-5 days	Not Started	Can implement with Supabase. Most powerful growth lever.
47	P2	Post-Launch	Both	Growth	Community Building (Meta)	Build a community for Grove users.		1. Create Discord/Slack for power users<br />2. Host virtual meetups/webinars<br />3. Share best practices and tips<br />4. Gather feedback directly<br />5. Create ambassador program	Published app + Community platform	0	0	Ongoing	Not Started	Meta-community of community organizers
48	P2	Post-Launch	Both	Compliance	GDPR Compliance	European data protection requirements.		1. Add cookie consent (if web)<br />2. Allow data export from settings<br />3. Allow account deletion<br />4. Document data processing<br />5. Update privacy policy	Privacy Policy + App functionality	0-8000	0-100	2-3 days	Not Started	Required if targeting EU users
49	P2	Post-Launch	Both	Compliance	COPPA Compliance	If app may be used by children.		1. Determine if app targets children<br />2. Add age verification if needed<br />3. Limit data collection from minors<br />4. Update privacy policy	Privacy Policy	0	0	1 day	Not Started	Grove targets adults (community organizers)
50	P3	Post-Launch	Both	Growth	Localization	Translate app for new markets.		1. Identify target markets (Hindi, Tamil, etc.)<br />2. Extract strings for translation<br />3. Use professional translators or Lokalise<br />4. Update store listings per language<br />5. Test with native speakers	Published app + Translation service	10000-50000	120-600	1-2 weeks	Not Started	Can significantly expand market. Start with 1-2 languages.
51	P3	Post-Launch	Both	Growth	PR and Media Outreach	Get press coverage for credibility.		1. Write press release<br />2. Create media kit (screenshots, logos, story)<br />3. Identify relevant tech/local journalists<br />4. Pitch story angle (local community revival)<br />5. Prepare for interviews	Published app + Media kit	0-25000	0-300	Ongoing	Not Started	PR can be expensive. Start with organic outreach.
52	P3	Post-Launch	Both	Monetization	Plan Premium Features	Roadmap for monetization.		1. Analyze free tier usage<br />2. Identify power user features (analytics, export)<br />3. Design subscription tiers<br />4. Integrate Stripe/RevenueCat<br />5. A/B test pricing	Published app + User data	5000-15000	60-180	2-4 weeks	Not Started	Wait until you have active users. Don't rush monetization.
53	P1	Post-Launch	Both	Analytics	Set Up Funnel Tracking	Understand where users drop off.		1. Define key funnels: Signup > Create Community > Invite > First Event<br />2. Track each step in analytics<br />3. Identify biggest drop-off points<br />4. Create weekly funnel reports<br />5. Prioritize improvements based on data	In-app analytics set up	0	0	1-2 days	Not Started	Critical for understanding user behavior
54	P1	Post-Launch	Both	Analytics	Retention Analysis	Track cohort retention to measure product health.		1. Set up cohort analysis in analytics tool<br />2. Track Day 1, Day 7, Day 30 retention<br />3. Compare retention by acquisition source<br />4. Identify features that correlate with retention<br />5. Focus on improving D7 retention first	In-app analytics set up	0	0	1 day	Not Started	Retention is the key metric for product-market fit
55	P1	Post-Launch	Both	Analytics	Weekly Analytics Review	Regular check on app health.		1. Schedule weekly 30-min review<br />2. Check: DAU/WAU, new signups, retention<br />3. Review funnel drop-offs<br />4. Read new feedback/reviews<br />5. Prioritize action items	Analytics + Feedback tools	0	0	Ongoing	Not Started	Discipline to review data regularly is key
56	P0	Pre-Launch	iOS	Compliance	Complete App Privacy Details (iOS)	Fill out App Store Connect privacy labels based on data collection and usage.	App Privacy section completed	App Store Connect > App Privacy > answer data types, tracking, data linked to user. Align with privacy policy.	Privacy Policy completed	0	0	1 day	Not Started	Required for App Review. Must match actual SDK usage.
57	P0	Pre-Launch	Android	Compliance	Complete Data Safety Form (Android)	Declare data collection, sharing, and security practices in Play Console.	Data Safety form submitted	Play Console > App content > Data safety. Map to privacy policy and SDKs used.	Privacy Policy completed	0	0	1 day	Not Started	Required before production release.
58	P0	Pre-Launch	Both	Submission	Prepare App Review Notes + Demo Account	Provide reviewer instructions and test credentials if login is required.	Review notes + test account	Create reviewer account, list steps to access core features, add in App Store Connect and Play Console.	Working build + QA sign-off	0	0	1 day	Not Started	Common reason for rejection if missing.
59	P1	Pre-Launch	Both	Technical	Add Support & Marketing URLs	Set Support URL and Marketing URL in store listings.	Support + Marketing URLs live	Use landing page or docs site. Ensure privacy policy URL is reachable.	Landing page or docs hosting	0-1500	0-18	1 day	Not Started	Support URL is mandatory for iOS.
60	P1	Pre-Launch	Both	Testing	Release Build Smoke Test	Install the production build and complete critical flows end-to-end.	Signed QA checklist	Test login, community creation, invite/join, events, feed, finance, profile.	Production build ready	0	0	1 day	Not Started	Prevents last-minute store rejections.
61	P1	Pre-Launch	iOS	Compliance	App Tracking Transparency (if tracking)	Show ATT prompt if any tracking is used; otherwise document why not needed.	ATT prompt or N/A note	If using tracking SDKs, add ATT prompt and update privacy labels.	Analytics/SDK list finalized	0	0	1 day	Not Started	Required if tracking users across apps/sites.