App store optimization

Objectives

• Increase discoverability for community organizers
• Improve conversion from store page to install

Key actions

• Use benefit-driven titles and subtitles
• Prioritize screenshots that show events, tasks, and finance
• Encourage early users to leave reviews
• Keep descriptions simple and aligned with real features

Localization

• Start with English and add local languages when metrics justify it

Update cadence

• Refresh screenshots for major releases
• Keep store copy aligned with the roadmap