Marketing strategy

Goal Grow Grove by winning trusted community organizers and turning them into repeat advocates.

Positioning

• Grove is the calm, organized home for community work
• It replaces scattered tools with a simple, unified experience

Core messages

• Less chaos, more participation
• Events, tasks, and finances in one place
• Easy for every member to use

Acquisition channels

• Local community organizer groups and forums
• Resident association networks and school parent groups
• Community leaders on WhatsApp/Telegram looking for structure
• Partnerships with local NGOs and civic groups

Activation flow

• First community creation within 10 minutes
• Invite at least 5 members in the first day
• Create the first event and task in week one

Retention levers

• Weekly reminders for upcoming events
• Clear task ownership and completion updates
• Simple finance visibility to build trust

Success metrics

• New community creations
• Invite acceptance rate
• Weekly active communities
• 30-day retention of organizers